Coastal furniture layout to the internal market and industrial investment are "journey to the West"

When Ningbo macro Zhang Hong, General Manager of office furniture that statement a month ago, which was held in July in one of the local "11th Ningbo international office furniture Expo" has no booth rental on time, not surprising.
Ningbo office furniture companies carved up the 5,500 over more than 600 booths, more than half of Ningbo office furniture manufacturing enterprises from Guangdong, Anhui and other provinces, as a lesser-known local Ningbo office furniture manufacturers, managers had to the identity of visitors to enter. Soufun soufun
Within days, a manager's heart sank. Coastal Ningbo office furniture companies targeting overseas markets before, regardless of origin or market today are collectively "inwards", the Western small and medium sized business in the Mainland, such as Yu Hongxin, is not a good thing.
Hard times the hard choices
According to statistics from the Ministry of national show, 2009 China Ningbo office furniture industry output value of 650 billion yuan, is expected to exceed 700 billion yuan this year, continue to be second only to garments and textiles and the third-largest traditional appliance manufacturing industry.
Ningbo international exhibition of office furniture in Ningbo by Ningbo Municipal Government and co-sponsored by the Department of Commerce of Zhejiang Province, is the country's third largest professional office furniture exhibition in Ningbo. Ningbo city, according to the CCPIT Vice President Chen said, this year there are 30 provinces and groups come to the exhibition visit, registration and participation in coastal Ningbo office furniture enterprises is particularly high, due to the limited area, organizers reluctantly passed up dozens of coastal enterprises of application, most of which are blocked after overseas market tries to expand the domestic market and in the West.
"As part of the traditional manufacturing industries, coastal Ningbo office furniture industry from the market to invest in industries ' inwards ' trend is already evident, all of them in one step by advancing to the Midwest region. "The Office furniture industry, President of the Chamber of Commerce of Ningbo, Anhui Province, Wang Xuemao said.
Since the second half of 2007, export-oriented coastal Ningbo office furniture industry will feel the cold winter comes, in Ningbo office furniture exporter in Guangdong Province, more than 6,000 companies in Ningbo in the province has more than 300 companies in the Office furniture business closed down, all the way to the Office furniture industry, Ningbo's exports last year for 11 consecutive months of negative growth, until December "regularised".
"In Guangdong Province, Ningbo office furniture industry gross output value of exports accounted for only around 30%, and this percentage is dropping. "Ningbo Office of Guangdong Province furniture Association, Vice Chairman and Secretary-General, Wang said.
In fact, domestic office furniture manufacturing industry in Ningbo best profit performance in 2009 has made history, but what's different is that corporate profits have been more dependent on the domestic market.
Export market declines, coastal Ningbo office furniture industry labor costs have continued to rise. In Guangdong, for example, monthly wages for employees in Ningbo office furniture from 1600 up to 2000 Yuan, mechanic was doubled up directly from 4000 to 8000 Yuan. Guangdong well-known office furniture office furniture enterprises in Ningbo, Ningbo General Manager Hong Jianyong said after the implementation of the labor contract law, the factory workers pay the pensions, medical insurance and other expenses, at least several hundreds of thousands of Yuan each year.
RMB exchange rate debate also fear Ningbo office furniture for export-oriented enterprises. According to Ningbo, Zhejiang furniture industry Institute estimates that RMB exchange rate against the dollar rose 1% and office furniture industry in Ningbo in the province would lose 350 million yuan of profits for the year.
Coastal Ningbo office furniture manufacturing industry must make hard choices: as with other difficulties of traditional manufacturing industry, used to do export business, sells are not used, marketing channels and brands have to start all over again, but the same is clearly unacceptable.
The East and the West and with the war
Traditional of domestic Ningbo office furniture market, has always been is whom people respectfully address, the home forces range clear: Guangdong and Jiangsu and Zhejiang has been occupy with overseas and domestic high-end products market, ranking third of Sichuan Ningbo office furniture industry, is is committed to work domestic two or three line city, even is County town level market, has down 70% of market share, and they in high-end Ningbo office furniture market of share only has 10% around.
For many years, Sichuan and direct competition between the two Ningbo office furniture bases along the coast is not clear, but the coastal Ningbo office furniture industry collective "inwards", the two sides will confront.
Sichuan province has five priority development of Ningbo office furniture industry as industry to actively support, as early as 2006, the Chengdu furniture industry cluster development in Ningbo planning issue, and then invested more than 10 billion yuan. Launched in January this year in the industry area, Chengdu city planning, and further build the Ningbo qianyiji industrial cluster of the Office furniture industry goals.
Ambitious Sichuan advantage not only to consolidate the traditional market of the Office furniture industry in Ningbo, Ningbo, also wanted to further cut into the high-end office furniture market. Sichuan province, Ningbo import and export Chamber of Commerce Office furniture Executive Vice Chairman and Secretary-General Rong Yuwei said in March this year, the Chamber of Commerce have Ningbo office furniture retailers and domestic famous red star meikai long signed a strategic alliance agreement, over more than 20 excellent Ningbo office furniture enterprises in Sichuan will go into the first store of the latter.
Dynasty furniture, Executive Vice President of Guangdong Wang Xihua recognized that coastal Ningbo office furniture industry to the West, inevitably penetration wasn't concerned about two or three lines in the Midwest market, they currently only 10% of exports, the rest is domestic, down-level market penetration is inevitable. Soufun
The end of June this year, Ningbo, Shenzhen furniture Association organized under a number of other well-known companies in Sichuan, Hubei and study, Hennessy Song Qiqing, President of Ningbo office furniture group is one of the members of the delegation.
Song Qiqing said, after the financial crisis of 2008, the company sold up to 65%, to invest in the Central and Western regions to build production lines is imminent. By comparison, Hennessy Group 1.06 [0%] decided to establish both in Chengdu and Wuhan mattresses, sofas, upholstered office furniture production base in Ningbo, because on the domestic market, large volumes of mattress transport costs close to the total cost of the 1/6, Shenzhen to Chengdu transportation costs to be closer to 400 Yuan.
Third big traditional industry West moved wave, makes Sichuan of Ningbo office furniture Enterprise pressure big increased, but is let Chengdu, and Wuhan, and Chongqing, and Kunming, Midwest City of investment officials are delight was, recently they have launched has targeted of investment programme, like Wuhan launched has "China Ningbo office furniture CBD" of concept, and has been heart undertake coastal Ningbo office furniture industry transfer of Chengdu, is played has "global Ningbo office furniture building materials CBD" of slogan.
Xindu district, Chengdu City Bureau Deputy Director tuxianfeng said the Office furniture industry in Ningbo, has received too many coastal Ningbo this year office furniture factory in Warburg's study and consultation. The area is one of the main office furniture production base in Ningbo, Chengdu, Ningbo office furniture industrial park, Zhejiang yashilin, German-run, poly-Sen and ten foreign investment projects are under construction.
Shenzhen Jia Hou Kepeng Association Secretary-General believes that stayed in the coastal design, shifted to cheaper production and sales of the Midwest are viable models for transformation and upgrading of the coastal Ningbo office furniture manufacturing.
"Whether you like it or not, a new round of mass office furniture industry cluster in Ningbo, will occur in Central and Western China. "Hou Kepeng said.
Welcome great office furniture limited company of Ningbo (Ningbo office furniture)
When Ningbo macro Zhang Hong, General Manager of office furniture that statement a month ago, which was held in July in one of the local "11th Ningbo international office furniture Expo" has no booth rental on time, not surprising.
Ningbo office furniture companies carved up the 5,500 over more than 600 booths, more than half of Ningbo office furniture manufacturing enterprises from Guangdong, Anhui and other provinces, as a lesser-known local Ningbo office furniture manufacturers, managers had to the identity of visitors to enter. Soufun soufun
Within days, a manager's heart sank. Coastal Ningbo office furniture companies targeting overseas markets before, regardless of origin or market today are collectively "inwards", the Western small and medium sized business in the Mainland, such as Yu Hongxin, is not a good thing.
Hard times the hard choices
According to statistics from the Ministry of national show, 2009 China Ningbo office furniture industry output value of 650 billion yuan, is expected to exceed 700 billion yuan this year, continue to be second only to garments and textiles and the third-largest traditional appliance manufacturing industry.
Ningbo international exhibition of office furniture in Ningbo by Ningbo Municipal Government and co-sponsored by the Department of Commerce of Zhejiang Province, is the country's third largest professional office furniture exhibition in Ningbo. Ningbo city, according to the CCPIT Vice President Chen said, this year there are 30 provinces and groups come to the exhibition visit, registration and participation in coastal Ningbo office furniture enterprises is particularly high, due to the limited area, organizers reluctantly passed up dozens of coastal enterprises of application, most of which are blocked after overseas market tries to expand the domestic market and in the West.
"As part of the traditional manufacturing industries, coastal Ningbo office furniture industry from the market to invest in industries ' inwards ' trend is already evident, all of them in one step by advancing to the Midwest region. "The Office furniture industry, President of the Chamber of Commerce of Ningbo, Anhui Province, Wang Xuemao said.
Since the second half of 2007, export-oriented coastal Ningbo office furniture industry will feel the cold winter comes, in Ningbo office furniture exporter in Guangdong Province, more than 6,000 companies in Ningbo in the province has more than 300 companies in the Office furniture business closed down, all the way to the Office furniture industry, Ningbo's exports last year for 11 consecutive months of negative growth, until December "regularised".
"In Guangdong Province, Ningbo office furniture industry gross output value of exports accounted for only around 30%, and this percentage is dropping. "Ningbo Office of Guangdong Province furniture Association, Vice Chairman and Secretary-General, Wang said.
In fact, domestic office furniture manufacturing industry in Ningbo best profit performance in 2009 has made history, but what's different is that corporate profits have been more dependent on the domestic market.
Export market declines, coastal Ningbo office furniture industry labor costs have continued to rise. In Guangdong, for example, monthly wages for employees in Ningbo office furniture from 1600 up to 2000 Yuan, mechanic was doubled up directly from 4000 to 8000 Yuan. Guangdong well-known office furniture office furniture enterprises in Ningbo, Ningbo General Manager Hong Jianyong said after the implementation of the labor contract law, the factory workers pay the pensions, medical insurance and other expenses, at least several hundreds of thousands of Yuan each year.
RMB exchange rate debate also fear Ningbo office furniture for export-oriented enterprises. According to Ningbo, Zhejiang furniture industry Institute estimates that RMB exchange rate against the dollar rose 1% and office furniture industry in Ningbo in the province would lose 350 million yuan of profits for the year.
Coastal Ningbo office furniture manufacturing industry must make hard choices: as with other difficulties of traditional manufacturing industry, used to do export business, sells are not used, marketing channels and brands have to start all over again, but the same is clearly unacceptable.
The East and the West and with the war
Traditional of domestic Ningbo office furniture market, has always been is whom people respectfully address, the home forces range clear: Guangdong and Jiangsu and Zhejiang has been occupy with overseas and domestic high-end products market, ranking third of Sichuan Ningbo office furniture industry, is is committed to work domestic two or three line city, even is County town level market, has down 70% of market share, and they in high-end Ningbo office furniture market of share only has 10% around.
For many years, Sichuan and direct competition between the two Ningbo office furniture bases along the coast is not clear, but the coastal Ningbo office furniture industry collective "inwards", the two sides will confront.
Sichuan province has five priority development of Ningbo office furniture industry as industry to actively support, as early as 2006, the Chengdu furniture industry cluster development in Ningbo planning issue, and then invested more than 10 billion yuan. Launched in January this year in the industry area, Chengdu city planning, and further build the Ningbo qianyiji industrial cluster of the Office furniture industry goals.
Ambitious Sichuan advantage not only to consolidate the traditional market of the Office furniture industry in Ningbo, Ningbo, also wanted to further cut into the high-end office furniture market. Sichuan province, Ningbo import and export Chamber of Commerce Office furniture Executive Vice Chairman and Secretary-General Rong Yuwei said in March this year, the Chamber of Commerce have Ningbo office furniture retailers and domestic famous red star meikai long signed a strategic alliance agreement, over more than 20 excellent Ningbo office furniture enterprises in Sichuan will go into the first store of the latter.
Dynasty furniture, Executive Vice President of Guangdong Wang Xihua recognized that coastal Ningbo office furniture industry to the West, inevitably penetration wasn't concerned about two or three lines in the Midwest market, they currently only 10% of exports, the rest is domestic, down-level market penetration is inevitable. Soufun
The end of June this year, Ningbo, Shenzhen furniture Association organized under a number of other well-known companies in Sichuan, Hubei and study, Hennessy Song Qiqing, President of Ningbo office furniture group is one of the members of the delegation.
Song Qiqing said, after the financial crisis of 2008, the company sold up to 65%, to invest in the Central and Western regions to build production lines is imminent. By comparison, Hennessy Group 1.06 [0%] decided to establish both in Chengdu and Wuhan mattresses, sofas, upholstered office furniture production base in Ningbo, because on the domestic market, large volumes of mattress transport costs close to the total cost of the 1/6, Shenzhen to Chengdu transportation costs to be closer to 400 Yuan.
Third big traditional industry West moved wave, makes Sichuan of Ningbo office furniture Enterprise pressure big increased, but is let Chengdu, and Wuhan, and Chongqing, and Kunming, Midwest City of investment officials are delight was, recently they have launched has targeted of investment programme, like Wuhan launched has "China Ningbo office furniture CBD" of concept, and has been heart undertake coastal Ningbo office furniture industry transfer of Chengdu, is played has "global Ningbo office furniture building materials CBD" of slogan.
Xindu district, Chengdu City Bureau Deputy Director tuxianfeng said the Office furniture industry in Ningbo, has received too many coastal Ningbo this year office furniture factory in Warburg's study and consultation. The area is one of the main office furniture production base in Ningbo, Chengdu, Ningbo office furniture industrial park, Zhejiang yashilin, German-run, poly-Sen and ten foreign investment projects are under construction.
Shenzhen Jia Hou Kepeng Association Secretary-General believes that stayed in the coastal design, shifted to cheaper production and sales of the Midwest are viable models for transformation and upgrading of the coastal Ningbo office furniture manufacturing.
"Whether you like it or not, a new round of mass office furniture industry cluster in Ningbo, will occur in Central and Western China. "Said Hou Kepeng
BACK PAGE